Low-cost food might be better for your wallet, but it can be a raw deal for your dog, because he may not get the nutrition he needs. Premium foods, such as IAMS™ ProActive Health™ Smart Puppy Original , make sense both nutritionally (because of consistent, high-quality ingredients) and economically because they provide:
The investment in a premium food might initially cost more per bag, but because these high-quality formulas are high in nutrient density, your dog may need less food, which can offset the higher cost per unit of weight. On a cost-per-feeding basis, look at how much you feed each day as opposed to how much the bag costs, because nutrient and energy density will generally be lower for a low-cost food compared with premium foods.
With budget-priced formulas, the emphasis is on production and ingredient costs. Two bags of the same least-cost formulated food can have different ingredients and/or levels of ingredients. Plus, those ingredients may vary significantly in digestibility. This means, simply, that you may need to feed more just to equal the nutrition offered by a smaller amount of a premium dog food formula.
High-quality, complete, and balanced premium dog foods such as the IAMS brands are specifically designed to provide your dog with a food that has:
To determine how much food to give your dog, check the daily feeding recommendations set by the pet food manufacturer and read the label. To calculate portion sizes, divide the total daily recommended amount by the number of times (usually two for adult dogs) you plan to feed your dog.
To tell if your dog is at a healthy weight, move your hands along his sides. If you can feel his ribs, he's about right. Or, look down at him when you're directly above him. You should be able to see a waistline.
If he's gaining or losing a lot of weight, slightly decrease or increase his daily intake and weigh him in another week. If you have specific concerns about your dog's weight, talk to your veterinarian. He or she can assess your dog's needs and make a feeding recommendation.
Once you've decided on a premium formula, you have another choice to make: dry or moist. And what about biscuits?
Premium dry dog food gives you the best value and convenience, while fortifying your dog with high-quality nutrition. Premium dry foods come in a number of bag sizes and formulas suited to size, life stage, and activity level. Dry food also helps keep teeth clean, and it stays fresh for a long time if you store it properly.
Wet foods from IAMS provide 100% complete nutrition. IAMS ProActive Health Puppy Biscuits make great treats and rewards and can add taste variety to your new dog's diet.
Obesity in dogs is a more common problem than you might think. Between 25% and 40% of dogs are overweight, but often, owners don’t realize it until they take their dog to the veterinarian for another reason. Yet even vets can’t tell if a dog is obese by their weight alone. Ideal weight varies by breed, and quite widely within breeds.(Did you know, for instance, that Labrador retrievers, dachshunds and beagles areall prone to obesity?) In short, there’s no ideal healthy weight chart for all dogs!
The good news is that if your dog is overweight, there are a number of ways to help them reach a healthy weight. Don’t underestimate the power of daily walks and a weight management dog diet — IAMS™ Adult Healthy Weight can help return your dog to a healthy weight, providing a path to help keep them fit for life.

Can you feel individual ribs easily? Is your dog’s abdomen slightly tucked up whenviewed from the side? That’s a sign your dog is at their ideal weight.
If you can't feel the ribs easily, your dog has no waist and their abdomen drags,your pup is carrying extra weight. Your veterinarian can help you further evaluateyour dog’s condition and determine their ideal weight.
Dogs gain weight for the same reason people do: They eat more calories than theyuse. Today’s dogs share another problem with their human parents: lack of activity.Many pet parents work all day and are too tired to play with their dog afterward.
Dogs’ metabolisms might slow as they age or after they’re spayed or neutered,which means they require less food. Another common reason for weight gain isfrequently eating high-calorie treats. Sometimes more than one family member isfeeding the dog, and the dog sure isn’t telling!
Other factors that could contribute to canine obesity include:
If you suspect that your dog is overweight or obese, the !rst step is to set up anappointment with your veterinarian so they can evaluate their condition. Likewise,before beginning any weight loss program with your dog, make sure to discuss itwith your vet.
If your dog is overweight, it’s time to implement a weight-management regimen. Ifyou usually feed one large meal a day or keep food available at all times, try adifferent dog-feeding schedule by dividing the daily ration into several small meals— at least two meals a day. It takes energy to digest food, and dividing your dog’sdaily ration into separate feedings will help. If your dog leaves any food in theirbowl, pick it up 30 minutes after each meal.

Your goal is to help your dog be healthier, so select their food carefully. Payattention to the ratio of fat, !ber, protein, carbohydrates and special ingredients inyour dog’s weight-management food:
After your dog reaches their ideal weight, select a maintenance food to keep theirweight steady.

Losing weight isn’t easy. Changing habits is the key. Here are some ways you can
help keep your dog on track:
A total weight-management program can lead to successful weight loss inoverweight or obese dogs. Remember: Your support is essential to your dog’sweight-control success.